The luminosity and radiance of the skin are the yardstick for measuring Emotional Beauty. The Midhara Brand was born from the desire to walk the path towards a greener beauty that respects the surrounding world, a complete range of products for hair, face and body, based on the concept of sustainable beauty. Midhara is aimed at male and female consumers, responding to the needs of a younger target, but also to a more mature age group through anti-aging formulations.